Happy September and happy the month of fall! That means football, hopefully cooler temps, and holidays. It also means three words: Pumpkin Spice Latte. The phenomenon associated with those words is, in a word, insane! Don’t get me wrong, I love coffee and I like a pumpkin flavored coffee but I’m not gah-gah over its arrival in virtually every coffee shop, grocery store, and restaurant. I’m clearly in the minority though.
I’m here to say, however, that I loooooove pumpkin pie…it’s my favorite pie…and I’ll grab some pumpkin flavored coffee creamer at the store (I’m one of those who likes a little bit of coffee with her creamer!) but you won’t find me in line at Starbucks waiting to order a Pumpkin Spice Latte. When and if I do venture into a Starbucks, has it dawned on you that can be anyone you want in one. How? When they ask your name for your order, give them any name you want. My go to is Natasha but I’ve been known to give other (always appropriate) names. It’s most fun to do so when you’re with others and calmly watch the looks on their faces as you give a random name. Fun times!
But I digress.
Back to Pumpkin Spice Lattes.
This simple fall flavor has taken on a life of its own and is a full-fledged cultural phenomenon and we kinda have one place to thank for it: Starbucks. But, while everyone automatically thinks of the Seattle-based coffee giant, it didn’t truly invent the idea of a pumpkin pie coffee but it certainly made it famous.
But how, and why?
It all started back in 2003 when Starbucks Product Manager Peter Dukes was asked to create an autumn-themed drink that would match the success of the company’s Peppermint Mocha and Eggnog Latte drinks that had been met with great success for the winter and holiday months. The company was looking for a new fall drink that would blend comfort with warmth with originality. Even though pumpkin pie is a fall tradition, at the time pumpkin-flavored things weren’t common and the only items you’d find in a store were pies and canned pumpkin.
Dukes and his team huddled together and got to work.
After brainstorming possible fall favorites, they surveyed Starbucks customers online and when it came time to narrow the list down to four, chocolate-caramel, orange and spice latte, and a cinnamon streusel latte proved popular but not so much the “pumpkin pie latte.” The group was convinced that it was unique and could be a winner though and it made the final cut despite naysayers.
How it came about is equally interesting.
According to company lore, Dukes and company gathered to eat pumpkin pie while drinking espresso to try to figure out what parts of the pie paired best with espresso. They decided on pumpkin and spice and the rest is barista history.
Naming their concoction was another challenge. They threw out “Fall Harvest Latte” because although it tied in with the season, it didn’t describe what its flavors were. “Pumpkin Spice Latte” did just that. Debuting in Vancouver and Washington, D.C. in the fall of 2003, it was an immediate hit.
The drink is the perfect mix of spicey yet sweet and is made up of pumpkin, cinnamon, clove, nutmeg, milk, and Starbucks’ Signature Espresso steamed milk. It’s traditionally topped with whipped cream and pumpkin pie spices, making it not only yummy to drink but lovely to look at.
PSL officially went nationwide the following fall and since then has become a fall rite of passage and Starbucks’ most popular seasonal beverage. By some estimates, it’s the most popular beverage of all time and although Starbucks doesn’t share sales figures for individual drinks, many estimate sales of the drink are between $400-$800 million annually, putting a smile on corporate faces.
Quick to jump on its success, Starbucks now also offers a Pumpkin Cream Cold Brew, Iced Pumkin Cream Chai, and a Pecan Crunch Oatmilk Latte in addition to bottled Pumpkin Spice Latte, coffee creamer, K-cups, and ground coffee in retailers everywhere. It didn’t take long for competitors to grab a piece of the pumpkin-flavored drinks pie with Dunkin’ Donuts offering their own version as well as McDonald’s and even 7-Eleven.
And, take a look around your local grocery store and you’ll see pumpkin flavored cereals, pretzels, coffee creamers and even hair color and deodorant. A peek into pumpkin as a fashion or design trend is a whole other blog.
When it launched, the PSL was undeniably popular, but what is credited with putting it over the top is when it went viral and began popping up all over social media. In 2014 the Pumpkin Spice Latte joined Twitter, now X, and a similar Instagram account can be found.
To say pumpkin flavored coffee has gone mainstream is to put it mildly.
Don’t believe me? Check this out: in 2022 Merriam-Webster added “pumpkin spice” to its dictionary. My word.
As summer winds down and fall beckons, Dukes told people.com that he looks forward to seeing his creation warming hands and hearts around the world. Cheers to that!
The Pumpkin Spice Latte is now available at Starbucks and other outlets. Enjoy!


































































