For someone who loves a good candle, diffuser oil, lotion, Easter Lillies, coffee brewing, and even Play-Do, today is a special day. It’s “National Fragrance Day!” I know, I didn’t know this myself until yesterday but I love a “pretend” holiday and a love a good scent so here we are. Candles and candles aside, today I’m focusing on a personal treasured fragrance: perfume.
I love perfume and wear it daily, whether I’m going golfing or going to Buckingham Palace. (Keep it light or not at all though if you’re flying somewhere. There’s nothing worse than sitting next to someone on a plane and they’re drenched in a scent you don’t care for.) You could say it’s how I was raised.
One of my fondest childhood memories is of my mom and dad getting ready to go out. They always got dressed up and my mom always wore perfume. Joy and L’air du Temps were her favorites and to this day they’ll always remind me of her. We were a solid middle class Hispanic family so perfume was considered very special and a luxury. Still, my mom made it a point to always have some on hand and so do I. Back then we got it for gifts and gave it for gifts and I’ve carried on that tradition all these years later.
“I just adore fragrance. I can’t leave the house without putting on a scent, even when I’m at my most minimal and rugged. I have a bottle of perfume in every handbag.”
Sarah Jessica Parker
I’m with you Carrie Bradshaw and Kate Middleton might also agree.
I love that on her wedding day to Prince William, the Duchess of Cambridge wore the English perfume “Bluebell.” And while most of us can’t afford a custom Alexander McQueen gown like Kate’s, we can afford a royal-approved scent and who doesn’t want to smell like a princess and have that special “something blue” to wear on her wedding day? Another wedding tip I read was to wear a new perfume on your wedding day and then your hubby will always think of that special day when you wear it again.
I don’t know if “Bluebell” is Kate’s signature scent, but I do know that min is Chanel’s “Coco Mademoiselle.” I’ve worn it for years and never tire of it. I do however, like other scents and they sit on a crystal cake stand in my closet. Some of my other favorites include Bradshaw’s perfectly named “Lovely,” Caudalie’s “The Des Vignes,” “Must de Cartier,” and Elizabeth Arden’s “White Linen.” I’ve also discovered Baccarat’s “Rouge 540” but boy is it pricey!
If I could, I’d probably also have Ralph Lauren’s original square red-bottled fragrance as it will forever remind me of college but they just don’t make it anymore. “Sweet Honesty,” “Jovan Musk,” and Clinique’s “Aromatics” will forever bring back my high school days and then there’s “Charlie,” “White Shoulders,” and “Halston,” all of which had their hey-days but I never wore any of them. Perfume has a funny way of lingering in our memories. Youd could say it’s almost spiritual.
Well, there you have it, it’s not only spiritual it’s biblical!
Just a sniff of a cologne raises our scent of smell. I recently read Author Rita Snowden’s story about visiting a small village in Dover England. While sitting in an outdoor café, she picked up the most beautiful of scents and later learned that what she smelled was the villagers themselves, most of who worked in a nearby perfume factory. If you love perfume and reading, I highly recommend the book “The Perfume Collector” by Kathleen Tessaro. Great read and great history.
How those factory fumes stayed on the workers should come as no surprise as perfume is activated by body heat. For long-lasting results, spray some on pulse points like your wrist, neck, behind your knees, and on your ankles. If you want a more subtle scent, spray it on your hair and clothing. But keep in mind that just because a scent smells wonderful on someone doesn’t mean it will smell the same on you. If you’re opting for something new, try a travel size for starters.
Okay, but when choosing a scent, what’s up with cologne, perfume, and eau de toilette? Basically, they are all variations of the potency of the fragrance. The higher the concentration of the oil in them, the more staying power and usually the higher price. Parfum boasts the highest concentration of oil, followed by Eau de Toilette, and then cologne, which got its name from the German city in which it was first created.
As for the word “perfume,” it comes from the Latin “per fumus,” which means “through smoke.” The first modern perfume is thought to have been made at the command of Queen Elizabeth of Hungary in 1370. France soon became the center of perfume making but perfumes were used primarily by royalty and the wealth to mask body odors. King Louis XV, Madame de Pompadour, and even Napoleon picked up on it all but it wasn’t until the 19th century that modern fragrances really developed and hit the mass market.
The now classic Chanel No. 5 was created and launched by Coco Chanel and the rest is perfume history. I love checking out creative and pretty perfume bottles and none is more classic than the simple square bottle of Chanel No. 5 and I still have one from a visit to Paris. I will never get rid of it. The bottle is famous but the story behind it and its name is just as intriguing.
From an early age, the number 5 was important to French orphan Gabrielle Chanel. She attended daily prayer at her convent-run orphanage in a circular pattern that repeated the number five and she had an affinity for the five-petal rose that was found in the abbey’s gardens and surrounding hillsides.
Years later and then a high-end fashion designer, “Coco” Chanel was presented with small glass vials containing sample selections to be made into a perfume under her name. The vials were numbered 1 to 5 and 20 to 24 and she chose the fifth vial.
She later told her master perfumer, “I present my dress collections on the fifth of May and the fifth month of the year, so we will let this sample number five keep the name it has.”
She was just as instrumental in the iconic bottle’s design, envisioning a design opposite of the elaborate crystal fragrance bottles popularized by Lalique and Baccarat. Instead, her bottle would be “pure transparency…simple bottles adorned only by precious teardrops of perfume.” The bottle has remained the same since redesigned in 1924.
One of my friends, who I’ve known since our daughters were in preschool, has worn the same scent for as long as I’ve known her. If I close my eyes I can smell it, if I smelled it somewhere I would look for her, and if she wore any other fragrance, I would pitch a fit.
Self-expression is at an all-time high these days, and fragrance is a quick way to make a statement and unveil your style. It becomes a reflection of a personal choice but unlike designer bags and shoes, one has to get close to you to notice it. It’s understated yet rich if done right. You truly make a statement on what perfume you choose and spritz on.
That’s how significant perfume can be. There’s a reason the global fragrance market is worth almost $90 billion and the industry is truly considered liquid assets. Smells like a winner to me.














































































