Beyond Words

Words, Wit and Wisdom for Today's Style and Decision Makers

As Simple as Black and White? April 19, 2026

Filed under: Uncategorized — carlawordsmithblog @ 9:12 pm

It’s hard to believe May is almost upon us. I swear it feels like we were just celebrating Valentine’s Day but here we are gazing ahead to Memorial Day. Which means, according to fashion etiquette of the golden age, you can start wearing white again. But is that still true or is it now considered a little white lie?

 

 

 

Those in the south have long said “hay-ull no” if asked about the rule and you could say the above Bergdorf-Goodman photo perfectly epitomizes their attitude about this. If there’s any place where societal rules are adhered to though, it’s the south but etiquette experts and even “Southern Living” readers agree that wearing white year-round is completely acceptable. It’s more about fabric and style than color.

 

 

 

What’s more yummy than winter white corduroy, wool pants, a cashmere sweater, or a down puffer when things are white as snow in many places? I’m pretty sure those in New England are also raising their hands and waving their white flags to the old-fashioned fashion rule. Come spring and summer, bring out those breezy white linen blouses, flattering white jeans, and flowy white dresses.

 

 

 

Shoes perhaps bring up a small dilemma. I for one steer away from white shoes in the winter although I may slip on a pair of cream flats if the weather and occasion permit. Purses and bags are the same. I do have a winter white purse I absolutely love and carry it throughout the year, depending on my mood.

 

For many decades this wasn’t the case. There seemed to be a hard-fast Memorial Day and Labor Day rule fashionistas lived by. No white after Labor Day and no white before Memorial Day. In the south and southwest however, it can still be extremely hot in September and even October. I remember many a Halloween when our poor little daughter sweated in her costume.

 

Thankfully, a new thought arose. Excuse the pun…

 

 

Today anyone who wants a “no white” rule favors Easter being the start date for wearing white without worrying about breaking any said rules. Amen to that! When you think about it, it makes sense. Easter for many is the unofficial dawning of spring, new life, and white is even its official color as it represents purity and grace. If it’s okay to don pastel dresses and Easter bonnets then, why not white ones too?

 

So how did all this start? Although a thing of the past, the once unbendable rule has a very distinguished past.

 

 

 

It all started primarily in the 19th and early 20th centuries among the wealthy in New York City as a way to signify social class and seasonal change. Come Memorial Day, society would flock en masse from the city to the country and seaside and their heavier city clothes were left behind. Wardrobes were kept separate and come fall, summer resort clothes were put away and stored until next year, making way for the more formal city clothes.

 

 

 

But as Bob Dylan so beautifully sang, the times they are a changing. In fact, they’ve changed. That rule now seems not only impractical but outdated. Yeah, compliance and loyalty to it may exist somewhere, but in general the weight of the fabric and the style of the garment are more important than the color.

 

 

 

Thankfully Wimbledon is played in July as the historic and celebrated tennis tournament still requires players to wear almost entirely white clothing as part of its strict dress code. This all-white rule was mandated in 1870 as a way to minimize the visibility of sweat stains, which were considered improper at the time.

 

Much like the Masters golf tournament, I actually commend Wimbledon for remaining steadfast on keeping long-standing traditions, which reflect its status as the oldest and what many consider the most prestigious Grand Slam event. I’ve been blessed to attend Wimbledon and can say it is indeed pretty special. And yes, I wore white.

 

 

It’s reported that Coco Chanel began wearing white all year in the 1920s and even Wimbledon has given in, if just a wee bit. The All-England Lawn Tennis Club enforces specific guidelines regarding players’ attire including an “almost entirely white” main color but off white or cream are not allowed. Somewhat new is that a single trim of color is allowed, but no wider than 1 cm. In addition, logos can’t form a solid mass of color.

 

Surprisingly, this rule wasn’t always strictly enforced, with players wearing other colors until 1962. Over the years, the dress code has become stricter compared to other Grand Slams, where almost anything goes. I tip my white hat to Wimbledon for remaining unique in its commitment to this traditional dress code, emphasizing elegance and decorum in the sport.

 

 

I guess that’s what it all comes down to even when debating the no white in the winter fashion rule. Keep it clean, tasteful, cool, classic, and polished. Those will forever and always be the “white” choices.

 

 

 


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